Multi-Award-Winning Automotive Film & Photo Production in Italy
ORBIS Production is a multi-award-winning automotive production company in Italy, specializing in high-end car film and photography for global automotive brands and creative agencies. We produce automotive commercials, luxury car campaigns and performance films, delivering full-service automotive production including precision driving, car-to-car filming, aerial cinematography, location scouting, road closures and specialized automotive equipment across Italy.
Italy is one of the most sought-after destinations in the world for automotive production. From the legendary roads of Motor Valley to the alpine passes of the Dolomites and the scenic coastal highways of the Mediterranean, the country offers an extraordinary range of cinematic environments for filming high-performance vehicles.
For automotive brands and agencies, Italy provides a unique combination of iconic driving roads, dramatic landscapes, historic cities and modern architecture, all within relatively short travel distances. This diversity allows productions to capture multiple visual worlds — from luxury urban environments to extreme mountain roads — within a single production schedule.
For automotive brands and agencies, Italy provides a unique combination of iconic driving roads, dramatic landscapes, historic cities and modern architecture, all within relatively short travel distances. This diversity allows productions to capture multiple visual worlds — from luxury urban environments to extreme mountain roads — within a single production schedule.
Automotive Content We Produce in Italy
Automotive storytelling requires a wide range of production formats — from cinematic brand films and high-performance driving sequences to precision automotive photography and global campaign content.
ORBIS Production supports international automotive brands, agencies and production companies with high-end automotive film and photo productions across Italy, combining technical expertise, advanced camera systems and world-class production infrastructure.
ORBIS Production supports international automotive brands, agencies and production companies with high-end automotive film and photo productions across Italy, combining technical expertise, advanced camera systems and world-class production infrastructure.
Automotive Commercial Production
High-end automotive TV commercials and digital advertising campaigns produced for global automotive brands. From cinematic storytelling to high-speed performance driving sequences, we support international agencies filming car commercials across Italy.
Automotive Brand Films
High-end automotive TV commercials and digital advertising campaigns produced for global automotive brands. From cinematic storytelling to high-speed performance driving sequences, we support international agencies filming car commercials across Italy.
Luxury Car Campaigns
Premium advertising productions for luxury and performance automotive brands. These campaigns combine cinematic filmmaking, precision driving coordination and high-end production design.
Automotive Photography Campaigns
High-end automotive photography for global advertising campaigns, product launches and marketing content. We produce automotive still imagery for billboards, magazines, social media and digital advertising.
Car Performance Films
Dynamic automotive films focused on speed, engineering and driving performance. These productions often involve tracking shots, pursuit vehicles and cinematic mountain or coastal roads.
Product Launch Films
Vehicle reveal films and launch campaigns created for new car models, technology releases and brand announcements. These productions combine cinematic storytelling with precision lighting and location design.
Motorsport Content Production
Film and photography coverage for motorsport teams, automotive sponsors and racing events. This includes branded content, athlete storytelling and promotional campaign content.
Automotive Social Media Content
Short-form automotive content designed for social media campaigns, digital launches and online marketing. These productions include dynamic driving visuals and visually striking automotive imagery.
Automotive Editorial & Magazine Shoots
Automotive film and photography productions for editorial publications, luxury magazines and automotive media platforms.
Athlete & Driver Storytelling
Narrative content featuring professional drivers, athletes or brand ambassadors. These productions combine cinematic filmmaking with authentic storytelling around performance and competition.
Automotive Event Coverage
Film and photography production for automotive events including car launches, luxury automotive gatherings, brand activations and international motorsport events.
Automotive Documentary & Storytelling
Long-form storytelling films exploring automotive design, engineering, racing culture and the people behind iconic automotive brands.
Automotive productions often combine multiple formats within a single campaign — from cinematic commercials and high-performance driving films to luxury automotive photography and digital campaign content.
Producing these projects requires not only creative expertise but also specialized infrastructure, experienced automotive crews and precise logistical coordination.
ORBIS Production provides full-service automotive production support in Italy, managing every stage of complex vehicle shoots — from early planning and location scouting to high-speed filming, specialized camera systems and complete production management.
Producing these projects requires not only creative expertise but also specialized infrastructure, experienced automotive crews and precise logistical coordination.
ORBIS Production provides full-service automotive production support in Italy, managing every stage of complex vehicle shoots — from early planning and location scouting to high-speed filming, specialized camera systems and complete production management.
Automotive Production Services in Italy
Automotive productions require a unique combination of creative expertise, specialized equipment and precise logistical coordination. High-performance vehicle shoots often involve complex camera systems, precision driving, controlled environments and advanced safety planning.
ORBIS Production provides comprehensive automotive production services in Italy, supporting international brands, agencies and production companies with the full infrastructure required to execute world-class automotive film and photography campaigns.
ORBIS Production provides comprehensive automotive production services in Italy, supporting international brands, agencies and production companies with the full infrastructure required to execute world-class automotive film and photography campaigns.
Automotive Film Production
Full-service production for automotive commercials, branded films and cinematic car storytelling. We support global brands and agencies producing automotive campaigns across Italy.
Automotive Photography Production
High-end automotive photography production for advertising campaigns, car launches, editorial shoots and luxury automotive marketing imagery.
Car-to-Car Filming
Dynamic tracking shots using pursuit vehicles and stabilized camera systems to capture high-speed driving sequences with cinematic precision.
Russian Arm Camera Systems
Specialized Russian Arm camera cars designed for high-performance automotive filming, allowing stable tracking shots even at extreme speeds.
Precision Drivers
Professional precision drivers experienced in filming environments, capable of executing complex driving choreography for automotive productions.
Automotive Stunt Coordination
Experienced stunt coordinators and safety teams managing high-performance driving sequences, vehicle stunts and complex automotive action scenes.
Aerial Car Filming
Automotive aerial cinematography using heavy-lift cinema drones and FPV drones to capture dramatic driving sequences from the air.
Helicopter Automotive Cinematography
Helicopter filming using stabilized systems such as Shotover and Cineflex for large-scale automotive productions and cinematic driving shots.
Automotive Equipment Rental
Specialized automotive filming equipment including cinema cameras, stabilized heads, car mounts, vehicle rigs and motion control systems.
Vehicle Rental & Hero Cars
Specialized automotive filming equipment including cinema cameras, stabilized heads, car mounts, vehicle rigs and motion control systems.
Road Closures & Traffic Coordination
Coordination of road permits, police support and traffic control required for filming driving sequences on public roads.
Automotive Location Scouting
Location scouting for cinematic driving roads, alpine mountain passes, coastal highways, racetracks and modern architectural environments across Italy.
Our Selected Films
Automotive Film Equipment for Productions in Italy
Automotive productions require specialized camera systems capable of capturing vehicles at high speed while maintaining cinematic stability and image quality. From precision tracking shots to large-scale aerial cinematography, the choice of equipment plays a crucial role in delivering visually powerful automotive campaigns.
ORBIS Production provides access to cinema-grade automotive filming equipment and advanced camera systems, working with leading rental partners and experienced technical crews to support complex vehicle shoots across Italy.
Our automotive productions use a combination of high-end cinema cameras, stabilized tracking systems, pursuit vehicles, aerial platforms and specialized car rigs, allowing cinematographers to capture dynamic driving sequences safely and efficiently.
ORBIS Production provides access to cinema-grade automotive filming equipment and advanced camera systems, working with leading rental partners and experienced technical crews to support complex vehicle shoots across Italy.
Our automotive productions use a combination of high-end cinema cameras, stabilized tracking systems, pursuit vehicles, aerial platforms and specialized car rigs, allowing cinematographers to capture dynamic driving sequences safely and efficiently.
CINEMA CAMERAS
We work with industry-leading cinema cameras used in global automotive campaigns, including ARRI, RED and Sony systems capable of capturing high-speed action with exceptional image quality and dynamic range.
CINEMA LENSES
Premium cinema lenses designed for automotive cinematography, delivering cinematic depth, precision focus control and high optical performance.
Lighting Equipment
Automotive film and photography require precise lighting to control reflections, highlight vehicle design and capture premium surfaces on camera.
ORBIS Production provides professional lighting packages for automotive productions in Italy, including high-output HMIs, RGB LED systems and soft lighting solutions used in car commercials, automotive photography and branded automotive films.
ORBIS Production provides professional lighting packages for automotive productions in Italy, including high-output HMIs, RGB LED systems and soft lighting solutions used in car commercials, automotive photography and branded automotive films.
GRIP & SPECIALTY RIGS
Professional automotive productions often require specialized camera movement systems capable of capturing vehicles at speed while maintaining cinematic stability and safety.
ORBIS Production provides access to advanced grip equipment and specialty rigging systems designed for high-end automotive film and photography productions.
ORBIS Production provides access to advanced grip equipment and specialty rigging systems designed for high-end automotive film and photography productions.
Automotive Filming Systems
High-end automotive productions require specialized filming systems capable of capturing vehicles at speed while maintaining cinematic stability and safety.
ORBIS Production provides advanced automotive filming systems in Italy, including pursuit camera vehicles, Russian Arm rigs, stabilized tracking systems, FPV drones and aerial camera platforms used in international automotive commercials and car performance films.
These technologies allow filmmakers to capture dynamic driving sequences, precision tracking shots and dramatic cinematic perspectives across Italy’s roads, mountains and urban environments.
ORBIS Production provides advanced automotive filming systems in Italy, including pursuit camera vehicles, Russian Arm rigs, stabilized tracking systems, FPV drones and aerial camera platforms used in international automotive commercials and car performance films.
These technologies allow filmmakers to capture dynamic driving sequences, precision tracking shots and dramatic cinematic perspectives across Italy’s roads, mountains and urban environments.
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Russian Arm Camera CarsStabilized camera arm systems mounted on pursuit vehicles, widely used for high-speed automotive commercials and performance driving sequences. - Pursuit Camera VehiclesSpecialized tracking vehicles designed to film cars at speed while maintaining safe and stable camera movement.
- FPV Drone FilmingHigh-speed FPV drones capable of flying close to vehicles, capturing dynamic racing-style perspectives used in modern automotive campaigns.
- Cinema Drone SystemsHeavy-lift cinema drones carrying professional cameras for aerial automotive cinematography and large-scale driving sequences.
- Helicopter Camera SystemsHelicopter-mounted stabilized camera systems used to capture large landscapes, highways and long-distance driving shots.
- Vehicle Camera RigsProfessional car-mounted camera rigs used for interior driving shots, tracking perspectives and vehicle-mounted cinematography.
- Motion Control SystemsPrecision motion control rigs used for automotive studio shoots and detailed vehicle product cinematography.
- Stabilized Gimbal SystemsAdvanced gimbal systems designed for smooth camera movement during high-speed automotive filming.
Best Roads & Locations for Automotive Filming in Italy
Italy offers some of the most visually striking driving locations in the world, making it one of the most sought-after destinations for automotive film and photography productions. From dramatic alpine passes and coastal highways to historic villages and iconic automotive regions, the country provides an extraordinary range of cinematic driving environments.
ORBIS Production provides location scouting and production services for automotive filming across Italy, helping international brands and production companies find the perfect roads and landscapes for car commercials, automotive photography and performance driving films.
ORBIS Production provides location scouting and production services for automotive filming across Italy, helping international brands and production companies find the perfect roads and landscapes for car commercials, automotive photography and performance driving films.
Stelvio Pass
One of the most famous driving roads in the world, Stelvio Pass features dramatic hairpin turns and alpine scenery. It is frequently used for high-performance automotive commercials and cinematic driving sequences.
Dolomites
The Dolomites offer spectacular mountain roads, dramatic rock formations and breathtaking alpine landscapes ideal for luxury automotive campaigns and high-end car commercials.
Lake Como
Lake Como combines scenic lakeside roads, historic villas and elegant Italian landscapes, making it a favorite destination for luxury automotive photography and premium car campaigns.
Lake Garda
Lake Garda offers beautiful lakeside roads, tunnels carved into cliffs and dramatic mountain backdrops, creating visually powerful environments for automotive filming and driving sequences.
Tuscany Roads
Rolling hills, cypress-lined roads and historic villages make Tuscany one of the most iconic regions for automotive storytelling and luxury vehicle campaigns.
Amalfi Coast
The Amalfi Coast features spectacular cliffside roads overlooking the Mediterranean, providing dramatic coastal landscapes perfect for cinematic automotive films.
Motor Valley (Emilia-Romagna)
Home to Ferrari, Lamborghini and Maserati, Motor Valley is the spiritual center of Italian automotive culture and a powerful location for automotive brand storytelling.
Sardinia Coastal Roads
Sardinia offers pristine coastal highways, crystal-clear sea views and low traffic conditions, making it ideal for automotive commercials and performance driving films.
Sicily – Mount Etna Roads
The volcanic landscapes around Mount Etna create dramatic and unique driving environments rarely seen in automotive campaigns.
Langhe Hills (Piedmont)
The rolling vineyards of Langhe provide elegant countryside roads perfect for luxury automotive storytelling and premium car photography.
Val d'Orcia
A UNESCO-protected landscape famous for its sweeping hills and iconic Italian scenery, frequently used for cinematic automotive imagery.
Gran Sasso National Park
One of the most dramatic landscapes in Italy, featuring wide mountain roads, vast open scenery and cinematic alpine environments ideal for performance driving sequences.
Italy’s diverse landscapes allow automotive productions to move seamlessly from alpine mountain passes and coastal highways to historic villages and modern architectural environments — often within just a few hours of travel.
ORBIS Production supports international brands and production companies with location scouting, road permits and full automotive production services across Italy, helping clients capture cinematic driving environments for car commercials, automotive photography and performance films.
ORBIS Production supports international brands and production companies with location scouting, road permits and full automotive production services across Italy, helping clients capture cinematic driving environments for car commercials, automotive photography and performance films.
About Us
ORBIS Production is a multi-award-winning film, photo and video production company headquartered in Milan, with fully operational offices in Rome and Venice. This nationwide presence allows our team to support automotive film and photography productions across the whole of Italy — from the Motor Valley of Emilia-Romagna to the alpine roads of Northern Italy and the cinematic coastal highways of the Mediterranean.
With extensive experience in automotive commercials, luxury brand campaigns and high-performance vehicle productions, we combine creative expertise, advanced filming technology and comprehensive production logistics to deliver world-class results.
From location scouting and road permits to precision drivers, aerial cinematography and specialized automotive filming systems, ORBIS Production supports complex vehicle shoots across Italy’s most cinematic landscapes.
With extensive experience in automotive commercials, luxury brand campaigns and high-performance vehicle productions, we combine creative expertise, advanced filming technology and comprehensive production logistics to deliver world-class results.
From location scouting and road permits to precision drivers, aerial cinematography and specialized automotive filming systems, ORBIS Production supports complex vehicle shoots across Italy’s most cinematic landscapes.
Related Services
Professional location scouting and filming permit services across Italy, including access to scenic driving roads, industrial locations and private filming environments. Our team coordinates directly with local authorities to secure permits and ensure smooth production logistics for automotive shoots.
Professional film and photo equipment rental for automotive productions in Italy, including cinema cameras, premium lenses, lighting systems, car-to-car rigs and aerial filming equipment. We also provide experienced technical crews to support high-end automotive commercials and branded productions.
Full-service automotive film and photo production in Maranello, the heart of Italy’s Motor Valley. ORBIS Production supports international brands and agencies with production management, precision drivers, specialized camera rigs and complete on-location support for high-performance automotive shoots.
Our Offices
Milan, Italy
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Bastioni di Porta Nuova 21,
20121 Milan MI, Italy
20121 Milan MI, Italy
QUESTIONS AND ANSWERS
Italy is one of the most sought-after destinations for automotive film and photography production thanks to its extraordinary diversity of landscapes and iconic automotive heritage. Productions can film on alpine mountain passes, coastal highways, historic villages, modern architectural environments and racetracks — often within a few hours of travel.
Regions such as the Dolomites, Tuscany, Lake Como and the Motor Valley of Emilia-Romagna offer visually striking locations frequently used for automotive commercials, car photography campaigns and high-performance driving films. Italy’s experienced film crews, advanced production infrastructure and cinematic environments make it an ideal location for global automotive productions.
Regions such as the Dolomites, Tuscany, Lake Como and the Motor Valley of Emilia-Romagna offer visually striking locations frequently used for automotive commercials, car photography campaigns and high-performance driving films. Italy’s experienced film crews, advanced production infrastructure and cinematic environments make it an ideal location for global automotive productions.
Yes. Automotive commercials and driving sequences can be filmed on public roads in Italy with the appropriate permits and coordination with local authorities.
ORBIS Production manages road closures, police coordination, traffic management and safety planning, ensuring that automotive productions can safely film high-speed driving sequences while complying with local regulations. Our team works closely with municipalities, regional authorities and police departments to secure all necessary approvals for automotive shoots.
ORBIS Production manages road closures, police coordination, traffic management and safety planning, ensuring that automotive productions can safely film high-speed driving sequences while complying with local regulations. Our team works closely with municipalities, regional authorities and police departments to secure all necessary approvals for automotive shoots.
Large automotive productions require specialized infrastructure and coordination. Typical automotive production services include location scouting, filming permits, precision drivers, stunt coordination, pursuit camera vehicles, Russian Arm camera systems, aerial cinematography, specialized camera rigs and production logistics.
ORBIS Production provides full-service automotive production in Italy, managing every aspect of complex car commercials and automotive photography campaigns for international brands and agencies.
ORBIS Production provides full-service automotive production in Italy, managing every aspect of complex car commercials and automotive photography campaigns for international brands and agencies.
Yes. Automotive productions often require experienced precision drivers capable of executing complex driving choreography safely and consistently.
ORBIS Production works with professional precision drivers and stunt drivers experienced in automotive commercials and performance driving sequences, ensuring that high-speed shots are executed safely and with precise timing.
ORBIS Production works with professional precision drivers and stunt drivers experienced in automotive commercials and performance driving sequences, ensuring that high-speed shots are executed safely and with precise timing.
Automotive productions typically use high-end cinema cameras such as ARRI, RED and Sony systems, combined with specialized filming technology including Russian Arm camera cars, stabilized tracking rigs, FPV drones and helicopter camera systems.
These systems allow filmmakers to capture dynamic driving sequences, high-speed tracking shots and cinematic aerial perspectives required for modern automotive campaigns.
These systems allow filmmakers to capture dynamic driving sequences, high-speed tracking shots and cinematic aerial perspectives required for modern automotive campaigns.
Yes. ORBIS Production provides access to cinema cameras, premium lenses, lighting equipment, grip systems, car rigs, stabilized camera arms and aerial filming platforms used in international automotive productions.
Our team works with leading equipment rental partners in Italy to supply the technical infrastructure required for car commercials, automotive photography and high-performance vehicle filming.
Our team works with leading equipment rental partners in Italy to supply the technical infrastructure required for car commercials, automotive photography and high-performance vehicle filming.
ORBIS Production supports a wide range of automotive productions including automotive commercials, luxury car campaigns, branded films, product launch films, automotive photography campaigns, motorsport content and high-performance driving films.
We regularly work with international automotive brands, creative agencies and global production companies producing automotive campaigns in Italy.
We regularly work with international automotive brands, creative agencies and global production companies producing automotive campaigns in Italy.
Yes. Our team provides automotive location scouting across Italy, identifying scenic driving roads, alpine passes, coastal highways, racetracks and private filming locations suitable for vehicle productions.
Locations such as Stelvio Pass, the Dolomites, Lake Como, Tuscany and Sardinia offer exceptional cinematic environments frequently used in automotive commercials and luxury car photography campaigns.
Locations such as Stelvio Pass, the Dolomites, Lake Como, Tuscany and Sardinia offer exceptional cinematic environments frequently used in automotive commercials and luxury car photography campaigns.
Yes. ORBIS Production regularly supports international advertising agencies, creative studios and global production companies filming automotive campaigns in Italy.
We provide local production expertise, location knowledge, permits and technical infrastructure required to execute complex automotive productions at the highest professional standard.
We provide local production expertise, location knowledge, permits and technical infrastructure required to execute complex automotive productions at the highest professional standard.
Planning an automotive production in Italy typically begins with location scouting, production planning and permit coordination.
ORBIS Production supports clients throughout the entire process — from initial creative planning and location selection to filming permits, technical equipment, precision drivers and full production management — ensuring that automotive campaigns are produced safely and efficiently across Italy.
ORBIS Production supports clients throughout the entire process — from initial creative planning and location selection to filming permits, technical equipment, precision drivers and full production management — ensuring that automotive campaigns are produced safely and efficiently across Italy.
Yes. Roads can be temporarily closed or controlled for automotive filming in Italy when the appropriate permits and safety plans are approved by local authorities.
ORBIS Production regularly coordinates road closures, police support and traffic management for automotive commercials, performance driving sequences and large-scale vehicle productions. Depending on the location, this may involve working with municipalities, regional authorities, police departments and road management agencies.
Our team manages the entire process — including permit applications, safety planning, traffic coordination and on-site supervision — ensuring that automotive productions can film dynamic driving sequences safely and in full compliance with Italian regulations.
Road closures are commonly arranged for mountain passes, scenic driving roads, highways and controlled urban environments, allowing filmmakers to capture high-performance driving shots required for international automotive campaigns.
ORBIS Production regularly coordinates road closures, police support and traffic management for automotive commercials, performance driving sequences and large-scale vehicle productions. Depending on the location, this may involve working with municipalities, regional authorities, police departments and road management agencies.
Our team manages the entire process — including permit applications, safety planning, traffic coordination and on-site supervision — ensuring that automotive productions can film dynamic driving sequences safely and in full compliance with Italian regulations.
Road closures are commonly arranged for mountain passes, scenic driving roads, highways and controlled urban environments, allowing filmmakers to capture high-performance driving shots required for international automotive campaigns.
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