Monster Energy x Valentino Rossi

Full-service commercial and photo production in Italy for Monster Energy, featuring legendary rider Valentino Rossi, delivered by ORBIS Production.

The project was executed as a fully controlled, studio-based production, combining high-performance automotive cinematography with a strong art-driven approach. ORBIS Production handled the complete production service in Italy, managing every layer from creative development and art buying to technical execution and delivery.

Our scope included art buying, art direction, and full set design, with custom-built environments tailored precisely to the visual identity of Monster Energy. A dedicated studio in Pesaro was secured and transformed into a controlled production environment, supporting both performance-driven automotive filming and stylised portrait setups.

We provided full crew sourcing and equipment rental, ensuring a streamlined and efficient production workflow. The technical setup featured advanced lighting systems and LED wall integration, enabling dynamic backgrounds and fully controlled visual environments aligned with the campaign’s aesthetic and global brand standards.

In parallel, ORBIS Production managed styling and grooming, props sourcing, and full on-set coordination, maintaining a consistent visual language across all scenes. The production required precise planning to balance technical complexity with creative flexibility, ensuring seamless transitions between setups and maximum shooting efficiency.

All production logistics in Italy were handled end-to-end, including transport, scheduling, and operational coordination, maintaining full control across all production phases and enabling a smooth, uninterrupted workflow for the client and creative team.

The result is a high-impact automotive commercial production, combining studio precision, controlled environments, and premium execution — designed for global commercial, digital, and branded content distribution.