As the spring sun spills over the marble piazzas of Milan, the world’s design capital awakens for its most transformative week of the year. Milan Design Week 2025, taking place from April 7–13, is not merely a showcase of furniture and form — it’s a full-sensory experience where luxury, technology, and storytelling collide.
In 2025, the keyword is connection. Between materials and meaning, between mobility and sustainability, between the real and the surreal.
The historic Salone del Mobile returns with a bold architectural redesign at Rho Fiera, while the city’s heart beats louder than ever in the Fuorisalone districts, from Brera to Portanuova. This year, the installations are less about product and more about presence. Milan becomes a canvas — streets, courtyards, and even train stations turn into immersive, often emotional, design narratives.
Luxury in Motion: How the Auto Industry Reclaimed Milan Design Week
At Milan Design Week 2025, the future of mobility isn’t confined to convention centers or motor shows — it unfolds across cobblestone courtyards and minimalist pop-ups, in the city where aesthetics and engineering are equally revered. And this year, one name disrupts the entire conversation: BYD.
BYD’s Denza Z9 GT: Milan’s Most Talked-About Arrival
In a strategic move that signals its European ambitions with unmistakable clarity, BYD debuts the Denza Z9 GT — a sleek, all-electric grand tourer under its premium Denza marque — at Brera, Milan’s most design-literate district. More than a car launch, the Z9 GT is a cultural statement: long, sculptural lines meet future-forward propulsion, fusing luxury with sustainability in a way that feels decisively modern.
Backed by the world’s leading EV manufacturer, the Denza Z9 GT is designed not just to rival legacy models like the Porsche Panamera — but to redefine what high-performance, sustainable elegance looks like on European roads. The interior is crafted like a concept apartment: minimalist, intelligent, impossibly quiet. The message is clear — China’s EV wave has arrived, and it’s dressed in couture.
Backed by the world’s leading EV manufacturer, the Denza Z9 GT is designed not just to rival legacy models like the Porsche Panamera — but to redefine what high-performance, sustainable elegance looks like on European roads. The interior is crafted like a concept apartment: minimalist, intelligent, impossibly quiet. The message is clear — China’s EV wave has arrived, and it’s dressed in couture.
“The Z9 GT isn’t just a car,” says one designer from Denza’s European strategy team. “It’s an invitation to rethink the intersection of travel, design, and technology.”
While Denza steals headlines, other major players return to Milan with a shared mission: to transform mobility into an emotional experience.
Audi | House of Progress
Via della Spiga 26, Montenapoleone District
Audi’s House of Progress returns with an architectural, almost spiritual feel. Guests move through an interactive flow of concept vehicles, AI-generated mobility environments, and circular material samples, all framed by clean lines and kinetic light design. It’s German engineering in an Italian mood.
Audi’s House of Progress returns with an architectural, almost spiritual feel. Guests move through an interactive flow of concept vehicles, AI-generated mobility environments, and circular material samples, all framed by clean lines and kinetic light design. It’s German engineering in an Italian mood.
Lancia x Cassina | Ypsilon Edizione Cassina
Via Durini, Design District
This collaboration embodies Italianness at its most elegant. Lancia and Cassina’s co-designed Ypsilon Edizione Cassina is a sculpted city car with upholstery drawn from home interiors, featuring matte leathers, artisanal wood finishes, and a muted color palette. Think of it as a lounge on wheels.
This collaboration embodies Italianness at its most elegant. Lancia and Cassina’s co-designed Ypsilon Edizione Cassina is a sculpted city car with upholstery drawn from home interiors, featuring matte leathers, artisanal wood finishes, and a muted color palette. Think of it as a lounge on wheels.
Fiat x Gallo | The Joy of Small Design
Via Manzoni 16 & Via Durini 26
At Milan Design Week 2025, Fiat reclaims its design heritage with a wink and a flourish. In partnership with iconic sock-maker Gallo, the automaker presents the Fiat Topolino in four vibrant, fashion-forward liveries — each more playful than the next. Compact, electric, and unapologetically Italian, the Topolino becomes a canvas for lifestyle storytelling and sustainable mobility. Parked amid high fashion boutiques and heritage architecture, it’s a charming reminder that design doesn’t always have to shout — sometimes it can smile.
At Milan Design Week 2025, Fiat reclaims its design heritage with a wink and a flourish. In partnership with iconic sock-maker Gallo, the automaker presents the Fiat Topolino in four vibrant, fashion-forward liveries — each more playful than the next. Compact, electric, and unapologetically Italian, the Topolino becomes a canvas for lifestyle storytelling and sustainable mobility. Parked amid high fashion boutiques and heritage architecture, it’s a charming reminder that design doesn’t always have to shout — sometimes it can smile.
XPENG | Tech-Driven Tranquility
Piazza Compasso d’Oro 1
Making its design week debut with understated confidence, XPENG brings its vision of next-generation electric mobility to one of Milan’s most design-conscious piazzas. With a refined, minimalist installation, the Chinese EV innovator focuses on autonomous intelligence, aerodynamic precision, and how emotion can be engineered into every journey. It’s a quiet but powerful statement — XPENG isn’t here to copy the past. It’s here to shape the future, and it’s doing so with confidence, control, and conceptual clarity.
Making its design week debut with understated confidence, XPENG brings its vision of next-generation electric mobility to one of Milan’s most design-conscious piazzas. With a refined, minimalist installation, the Chinese EV innovator focuses on autonomous intelligence, aerodynamic precision, and how emotion can be engineered into every journey. It’s a quiet but powerful statement — XPENG isn’t here to copy the past. It’s here to shape the future, and it’s doing so with confidence, control, and conceptual clarity.
Lexus | A-Un
Superstudio Più, Zona Tortona
Lexus brings "A-Un", a kinetic installation inspired by the dialogue between humans and machines. The brand’s concept, rooted in Japanese philosophy and built around its Black Butterfly cockpit interface, transforms a car interior into a space of emotional intelligence and meditative flow.
Lexus brings "A-Un", a kinetic installation inspired by the dialogue between humans and machines. The brand’s concept, rooted in Japanese philosophy and built around its Black Butterfly cockpit interface, transforms a car interior into a space of emotional intelligence and meditative flow.
There’s a quiet revolution happening at Milan Design Week — and it’s happening behind the wheel. In 2025, mobility is no longer defined by horsepower or speed, but by vision, materiality, and emotional design.
From BYD’s masterstroke launch of the Denza Z9 GT to Audi’s immersive environments and Lexus’s speculative futures, the conversation has shifted. These brands are not just making vehicles — they’re creating moving spaces, sculptural objects, and statements of cultural relevance.
Milan has always dictated what’s next in design. This year, it’s telling us that the future of luxury mobility has already arrived — and it’s electric, intentional, and exquisitely styled.
From BYD’s masterstroke launch of the Denza Z9 GT to Audi’s immersive environments and Lexus’s speculative futures, the conversation has shifted. These brands are not just making vehicles — they’re creating moving spaces, sculptural objects, and statements of cultural relevance.
Milan has always dictated what’s next in design. This year, it’s telling us that the future of luxury mobility has already arrived — and it’s electric, intentional, and exquisitely styled.
The New Intellectuals of Design
While much of Milan Design Week dazzles with surface-level spectacle, a quieter revolution is happening behind gallery walls and tucked-away courtyards — where design becomes philosophy, where objects think, and light becomes language. These are the spaces where ideas, not just products, are on display.
Google | Making the Invisible Visible
Garage 21, Via Archimede 26
At Garage 21, Google presents an immersive light-based installation by artist Lachlan Turczan that redefines how we perceive space. "Making the Invisible Visible" is an exploration of light, frequency, and presence — where sculptural forms react to the viewer’s movement in real time. It's less exhibition, more meditation: a space where technology doesn’t demand attention — it responds to it.
At Garage 21, Google presents an immersive light-based installation by artist Lachlan Turczan that redefines how we perceive space. "Making the Invisible Visible" is an exploration of light, frequency, and presence — where sculptural forms react to the viewer’s movement in real time. It's less exhibition, more meditation: a space where technology doesn’t demand attention — it responds to it.
DropCity | Prison Times – Spatial Dynamics of Penal Environments
Tunnels behind Milan Central Station
DropCity, a new center for architecture and design, inaugurates its space with "Prison Times – Spatial Dynamics of Penal Environments". This exhibition offers an unprecedented examination of prison architecture and interiors, prompting discussions on the socio-economic machinery of incarceration and the role of design in shaping rehabilitation spaces.
DropCity, a new center for architecture and design, inaugurates its space with "Prison Times – Spatial Dynamics of Penal Environments". This exhibition offers an unprecedented examination of prison architecture and interiors, prompting discussions on the socio-economic machinery of incarceration and the role of design in shaping rehabilitation spaces.
5VIE Design Week | Invisible Harmonies
Corso Magenta, Sant’Ambrogio, and Colonne di San Lorenzo
In its twelfth edition, 5VIE Design Week returns to Milan’s historical center with a curatorial theme titled "Invisible Harmonies". Through collectible design, conceptual art, and avant-garde objects, the exhibitions navigate the subtle tension between the seen and unseen — between the artisan’s hand and the viewer’s intuition. It’s a territory where craft meets culture, and storytelling lives in the seams.
In its twelfth edition, 5VIE Design Week returns to Milan’s historical center with a curatorial theme titled "Invisible Harmonies". Through collectible design, conceptual art, and avant-garde objects, the exhibitions navigate the subtle tension between the seen and unseen — between the artisan’s hand and the viewer’s intuition. It’s a territory where craft meets culture, and storytelling lives in the seams.
iGuzzini | Light, Space, and Matter
Infill Heritage: BBA Studio, Milan
Be Up: Cortile d’Onore, University of Milan
iGuzzini explores the intricate relationship between light, space, and matter through collaborations that engage with new design visions, innovative materials, and advanced technologies. The "Infill Heritage" project connects 20th-century Milanese design with computational design and additive manufacturing, while "Be Up", part of INTERNI Cre-Action, investigates the relationship between form and perception through immersive light structures.
Be Up: Cortile d’Onore, University of Milan
iGuzzini explores the intricate relationship between light, space, and matter through collaborations that engage with new design visions, innovative materials, and advanced technologies. The "Infill Heritage" project connects 20th-century Milanese design with computational design and additive manufacturing, while "Be Up", part of INTERNI Cre-Action, investigates the relationship between form and perception through immersive light structures.
Material as Metaphor: From Gucci to Gucci-fication
While much of Milan Design Week dazzles with surface-level spectacle, a quieter revolution is happening behind gallery walls and tucked-away courtyards — where design becomes philosophy, where objects think, and light becomes language. These are the spaces where ideas, not just products, are on display.
Gucci | Bamboo Encounters
Chiostri di San Simpliciano, Piazza Paolo VI, 6
In a serene Renaissance cloister, Gucci’s "Bamboo Encounters" is perhaps the most refined articulation of material storytelling at Design Week. Curated by experimental scenography studio 2050+, the installation reimagines bamboo not just as a fashion motif, but as a symbol of regenerative strength and cross-cultural relevance. Woven into structural elements, light frames, and ambient forms, the material becomes a metaphor for continuity — a bridge between nature and luxury, past and progress.
In a serene Renaissance cloister, Gucci’s "Bamboo Encounters" is perhaps the most refined articulation of material storytelling at Design Week. Curated by experimental scenography studio 2050+, the installation reimagines bamboo not just as a fashion motif, but as a symbol of regenerative strength and cross-cultural relevance. Woven into structural elements, light frames, and ambient forms, the material becomes a metaphor for continuity — a bridge between nature and luxury, past and progress.
Loro Piana | La Prima Notte di Quiete
Cortile della Seta, Via della Moscova 33
With its signature quiet power, Loro Piana stages a sensory study in tactility and light. “La Prima Notte di Quiete” transforms the brand’s Cortile della Seta headquarters into a meditative space that merges textile, atmosphere, and architecture. Through gradients of fabric, curated temperature shifts, and light choreography, visitors are invited to move slowly — to feel, not just see.
With its signature quiet power, Loro Piana stages a sensory study in tactility and light. “La Prima Notte di Quiete” transforms the brand’s Cortile della Seta headquarters into a meditative space that merges textile, atmosphere, and architecture. Through gradients of fabric, curated temperature shifts, and light choreography, visitors are invited to move slowly — to feel, not just see.
Michela Picchi | Hyper Portal
Palazzo Moscova, Via Moscova 18
While much of Milan leans into minimalism, Michela Picchi's “Hyper Portal” delivers a riot of color and texture. Known for her psychedelic palette and surrealist forms, Picchi’s installation is a playful, digital-age take on physical materiality. Think mirror gloss, saturated gradients, and velvety tactility. The result? A collision between virtual energy and analog materialism — hyper-contemporary, hyper-emotional.
While much of Milan leans into minimalism, Michela Picchi's “Hyper Portal” delivers a riot of color and texture. Known for her psychedelic palette and surrealist forms, Picchi’s installation is a playful, digital-age take on physical materiality. Think mirror gloss, saturated gradients, and velvety tactility. The result? A collision between virtual energy and analog materialism — hyper-contemporary, hyper-emotional.
Alcova 2025 | Material Mythologies
Villa Bagatti Valsecchi, Varedo (15km from Milan)
Held in a faded aristocratic villa outside the city, Alcova remains the underground favourite of design insiders. This year’s edition — Material Mythologies — explores biomaterials, reclaimed elements, and the revival of forgotten techniques, all staged within the haunting beauty of decayed frescoes and cracked marble halls. Expect mycelium, hemp, volcanic ash, and stories buried in layers of sediment and meaning.
Held in a faded aristocratic villa outside the city, Alcova remains the underground favourite of design insiders. This year’s edition — Material Mythologies — explores biomaterials, reclaimed elements, and the revival of forgotten techniques, all staged within the haunting beauty of decayed frescoes and cracked marble halls. Expect mycelium, hemp, volcanic ash, and stories buried in layers of sediment and meaning.
Nilufar Depot | Revived, Reclaimed, Reinvented
Via Lancetti 34
In her iconic warehouse gallery, Nina Yashar presents a series of solo shows and material-driven commissions. The focus this year? Reclamation and transformation. Vintage pieces are reworked, raw materials are recontextualized, and craftsmanship is pushed toward the avant-garde. Whether you’re drawn to brushed metals, ancient ceramics, or lacquered woods — the Depot is where materials talk back.
In her iconic warehouse gallery, Nina Yashar presents a series of solo shows and material-driven commissions. The focus this year? Reclamation and transformation. Vintage pieces are reworked, raw materials are recontextualized, and craftsmanship is pushed toward the avant-garde. Whether you’re drawn to brushed metals, ancient ceramics, or lacquered woods — the Depot is where materials talk back.
Where Architecture Whispers
Not all design shouts. Some of it breathes.
At Milan Design Week 2025, architecture steps back from spectacle and instead invites us into a quieter intimacy — a citywide symphony of light, volume, silence, and time. These are the installations where space becomes story, and buildings become sentences you walk through. If you listen closely, you’ll hear the whispers.
At Milan Design Week 2025, architecture steps back from spectacle and instead invites us into a quieter intimacy — a citywide symphony of light, volume, silence, and time. These are the installations where space becomes story, and buildings become sentences you walk through. If you listen closely, you’ll hear the whispers.
Library of Light – Pinacoteca di Brera
Cortile d’Onore, Via Brera 28
British artist and designer Es Devlin presents the "Library of Light", a monumental kinetic installation situated in the historic Cortile d'Onore of the Pinacoteca di Brera. This luminous rotating sculpture, spanning 18 meters in diameter, comprises illuminated bookshelves housing 3,000 volumes. Visitors are invited to browse and contribute books, fostering a dynamic public archive that will become part of Milan's Library System. This project is a collaboration with the Pinacoteca di Brera and supported by Feltrinelli.
British artist and designer Es Devlin presents the "Library of Light", a monumental kinetic installation situated in the historic Cortile d'Onore of the Pinacoteca di Brera. This luminous rotating sculpture, spanning 18 meters in diameter, comprises illuminated bookshelves housing 3,000 volumes. Visitors are invited to browse and contribute books, fostering a dynamic public archive that will become part of Milan's Library System. This project is a collaboration with the Pinacoteca di Brera and supported by Feltrinelli.
Portanuova Vertical Connection
Piazza Gae Aulenti 12
Studio Evastomper introduces the "Portanuova Vertical Connection", an immersive site-specific installation in the contemporary setting of Piazza Gae Aulenti. This work delves into themes of vertical urbanism and the future of densely populated cities, offering a contemplative experience that is particularly evocative at sunset.
Studio Evastomper introduces the "Portanuova Vertical Connection", an immersive site-specific installation in the contemporary setting of Piazza Gae Aulenti. This work delves into themes of vertical urbanism and the future of densely populated cities, offering a contemplative experience that is particularly evocative at sunset.
Rossana Orlandi | The Scale of Commitment
Galleria Rossana Orlandi, Via Matteo Bandello 14/16
At Galleria Rossana Orlandi, sustainability becomes sculpture. In collaboration with Materially, The Scale of Commitment showcases cutting-edge objects crafted from innovative, low-impact materials, first unveiled at the Superdesign Show. The exhibition quietly celebrates the power of material research — not as a trend, but as design’s most urgent responsibility.
At Galleria Rossana Orlandi, sustainability becomes sculpture. In collaboration with Materially, The Scale of Commitment showcases cutting-edge objects crafted from innovative, low-impact materials, first unveiled at the Superdesign Show. The exhibition quietly celebrates the power of material research — not as a trend, but as design’s most urgent responsibility.
Prada: Frames: In Transit
Only Prada could transform Milan’s Central Station — one of Europe’s busiest transit hubs — into a space for radical design discourse and cultural introspection. For its fourth edition of Prada Frames, curated by Formafantasma, the brand hosts a symposium titled “In Transit”, reimagining movement not as a trend, but as infrastructure — social, digital, ecological.
Set within the once-royal Padiglione Reale and on the beautifully restored 1950s Arlecchino train designed by Gio Ponti, the event feels less like a conference and more like an intellectual journey in motion.
Topics span AI’s impact on built environments, the hidden politics of logistics, and the aesthetic tension between systems and spontaneity. It’s not about what moves — it’s about what moves us.
Salone del Mobile 2025: When Design Thinks Before It Speaks
In a world overwhelmed by novelty, Salone del Mobile 2025 offers something far more rare: perspective. Held at Fiera Milano Rho from April 8 to 13, the 63rd edition of the world’s most influential design fair explores the theme “Thought for Humans” — shifting attention from aesthetics to intention.
Design, here, doesn’t just fill space. It answers to it.
A Cinematic Opening by Paolo Sorrentino
The emotional tone is set early. At the entrance to Pavilions 22–24, Oscar-winning director Paolo Sorrentino presents La Dolce Attesa, a site-specific installation that treats waiting not as absence, but as luxury. It’s a still life in motion — poetic, architectural, and quietly bold.
Villa Héritage: Pierre-Yves Rochon Reimagines Refinement
Inside Pavilions 13–15, French architect Pierre-Yves Rochon presents Villa Héritage — an interior landscape where classicism meets restraint. Stone, silk, and shadow build a space less concerned with trend than with continuity. The result feels timeless, yet emotionally present.
Forest of Space: Sou Fujimoto at Euroluce
In Pavilion 2, Euroluce 2025 returns with over 300 lighting brands — but it’s the Forest of Space by Sou Fujimoto that becomes its architectural and symbolic center.
Part installation, part canopy, part void, this open arena hosts the International Lighting Forum, where designers like Stefano Mancuso and Marjan van Aubel reflect on light as data, emotion, and material memory. It’s a space that listens before it glows.
Part installation, part canopy, part void, this open arena hosts the International Lighting Forum, where designers like Stefano Mancuso and Marjan van Aubel reflect on light as data, emotion, and material memory. It’s a space that listens before it glows.
For over 15 years, ORBIS Production has been embedded in the creative fabric of Milan Design Week — not as an observer, but as a visual architect of its most iconic moments. As a full-service photo and film production company in Milan, ORBIS collaborates with leading global brands, designers, and cultural institutions to craft cinematic narratives that elevate space, material, and emotion. With deep-rooted expertise in Milan and a lens trained on innovation, ORBIS doesn’t just document design — it frames the way the world experiences it.
Follow ORBIS throughout Milan Design Week 2025 for a front-row view of where design meets story, and beauty meets motion.
Follow ORBIS throughout Milan Design Week 2025 for a front-row view of where design meets story, and beauty meets motion.
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